Guide to Buying Swimwear in Hong Kong

If you're planning a trip to Hong Kong or just updating your swimwear collection, the city offers a wide variety of options to suit every style, budget, and occasion. From luxury boutiques to affordable high-street brands, here's a comprehensive guide to help you find the perfect swimsuit.

Top Swimwear Stores in Hong Kong

1. Ozzie Cozzie Co

Located in the heart of Lan Kwai Fong, Ozzie Cozzie Co is renowned as Hong Kong's largest swimwear store. With over 100 styles available, they offer a vast selection of swimwear, resortwear, and accessories for the entire family. Brands like Seafolly, Baku, and Miraclesuit are among the many options available. Their knowledgeable staff provides personalized service to help you find the perfect fit.

2. Lane Crawford

Lane Crawford is a high-end department store offering a curated selection of luxury swimwear brands. With locations in Central and Causeway Bay, they carry labels such as Zimmermann, Eres, and Onia. Their swimwear collection includes both classic and contemporary designs, catering to those seeking elegance and quality.

3. NAYA NALU

NAYA NALU is a local brand known for its sustainable swimwear made from eco-friendly materials. Their designs are stylish and comfortable, offering a range of options for various body types. They also provide convenient delivery options within Hong Kong, making it easy to shop online.

4. Aerie by American Eagle

Aerie promotes body positivity and offers a wide range of swimwear designed to empower individuals of all shapes and sizes. Their collection includes various styles, cuts, and colors, ensuring a flattering fit for everyone. Aerie has multiple stores across Hong Kong.

5. Black Coral

An Australian-founded boutique with a flagship store in Central, Black Coral offers stylish swimwear, intimates, and accessories. Their collection is perfect for those seeking chic and comfortable beachwear. Black Coral also provides online shopping with delivery within Hong Kong.

6. Gourami

Gourami is a luxury fashion brand based in Hong Kong, specializing in swimwear and activewear. Their designs are inspired by the "luxe nomad" lifestyle, offering both bold and minimalist styles for modern travelers. They operate physical stores and online shopping.

7. H&M

H&M provides affordable and trendy swimwear options, including mix-and-match bikini sets, one-piece swimsuits, and beachwear accessories. Their collection caters to diverse styles and budgets, and they have multiple locations across Hong Kong.

8. Cotton On

This Australian brand offers affordable and fun swimwear options, including bikinis, one-pieces, and cover-ups. Their pieces are versatile and stylish, perfect for various beach activities. Cotton On has several stores in Hong Kong, including locations in Mong Kok and Causeway Bay.

9. Calzedonia

Calzedonia is a European brand known for its luxury swimwear with a minimalist aesthetic. Their collection includes one-piece swimsuits and bikinis in block colors, suitable for those who prefer a simple yet elegant look. They have a store in Central.

10. Decathlon

Decathlon is ideal for sports enthusiasts, offering a wide range of swimwear suitable for casual beachgoers as well as serious swimmers. Their products are known for durability and comfort, with several locations across Hong Kong.

Online Shopping Options

  • Net-A-Porter: Offers a curated selection of premium swimwear brands with same-day delivery in Hong Kong. Options include high-end labels for those looking for luxury and designer pieces.

  • ASOS: Provides a wide variety of swimwear options from different brands, catering to diverse styles and budgets. They offer convenient delivery and return policies in Hong Kong.

  • Zara: Known for trendy and affordable fashion, Zara offers a variety of swimwear styles, including bikinis, one-pieces, and cover-ups. Their collection is regularly updated to reflect the latest trends.

Tips for Shopping for Swimwear in Hong Kong

  1. Consider Your Activity: If you plan to engage in water sports or swimming, opt for swimwear designed for performance and durability. Brands like Speedo and Arena specialize in such products.

  2. Fit and Comfort: Make sure the swimwear fits well and provides adequate support. Many stores offer fitting services to help you find the perfect size.

  3. Style Preferences: Choose a style that complements your body shape and personal aesthetic. Whether it’s a bikini, one-piece, or rash guard, select designs that make you feel confident.

  4. Sustainability: If eco-friendliness matters to you, consider brands that use sustainable materials and ethical practices, such as NAYA NALU or other local eco-conscious brands.

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